profession.
The Confidence Gap: Knowledge, Skillset, and Practice Deficiencies
The hesitation some realtors exhibit in fully embracing TRESA often stems from a lack of confidence, which itself is a byproduct of insufficient knowledge, underdeveloped skillsets, and inadequate practice in applying the new regulations.
"If you don't truly understand the intricacies of designated representation versus brokerage representation, or how to ethically manage an open offer process as TRESA allows, you won't confidently advise your clients," states a C21 Atria team leader. "This lack of confidence is a significant barrier. If you're not sure-footed in your own knowledge, you certainly won't be proactive in chasing business or assertive in negotiations."
Mastering the fundamentals is no longer enough. Realtors must now strive for a level of expertise that goes "beyond the fundamentals," encompassing not just the letter of the law but its spirit and practical application in diverse transactional scenarios. This requires ongoing learning, critical thinking, and a commitment to professional development.
C21 Leading and C21 Atria: Focused on a Higher Standard
Recognizing these challenges, forward-thinking brokerages like Century 21 Leading and Century 21 Atria are taking a proactive stance. For these organizations, comprehensive TRESA training and a deep-seated culture of professionalism are not just afterthoughts—they are fundamental requirements for success.
"We view TRESA as an opportunity to further elevate our agents' capabilities and reinforce the trust clients place in the Century 21 brand," says a representative from C21. "Our training programs are rigorous and continuous, designed to ensure every C21 Leading and C21 Atria professional is not just compliant, but confident and competent in navigating the new landscape. We believe that a realtor equipped with profound knowledge, unwavering ethics, and practiced skills is the only kind of realtor who can truly thrive and deliver the Gold Standard of service in today's market."
By investing in in-depth education, fostering environments of shared learning, and mandating a thorough understanding of TRESA, these brokerages are working to ensure their agents are leaders in the field, capable of guiding clients with clarity, confidence, and a steadfast commitment to their best interests.
The message is clear: the Ontario real estate market has evolved, and so must its professionals. For those who embrace the changes, commit to continuous learning, and prioritize professionalism and fiduciary duty above all else, the future is bright. For those who don't, the informed consumer and the robust framework of TRESA will undoubtedly leave them behind.
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